Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today.

Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate.

Katie Jensen , Associate VP of Insights & Analytics at University of St. Thomas , talks to us about the DEI Viewfinder: an incredible tool that helps empower inclusion at every level of higher education.

Join us as we discuss:

• The DEI Viewfinder’s function and purpose (2:13)
• How the Viewfinder influenced St. Thomas’s marketing approach (12:10)
• Advancements in hiring practices and class diversity (19:18)

Check out these resources we mentioned during the podcast:

• Katie Jensen
• katie.jensen@stthomas.edu
• University of St. Thomas
• Inclusive Marketing & Communications: A Practical Approach

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.