Think you can’t charge a premium for your work? Think again.

In this episode, we sat down with Richard Carroll, owner of RC Outdoor, to discuss how finding your niche and creating unique designs can attract new customers, intimidate competitors, and bring elevated value to your work.

Some topics we covered:

• Creating a niche that allows him to charge a premium and do fewer jobs a year
• Creating and selling designs so ambitious that few competitors are willing to undertake them
• How circles set his designs apart and how he developed that style
• Why confidently charging what you’re worth helps you and the industry

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.

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