Social media can be crucial for lead gathering—if you use it right. From time-lapse videos to before and after pictures, it all comes down to what brand you’re trying to build.

I invited Sean Collinsgru and Catherine Lippincott from Premier Outdoor Living, to give their take on social media strategies, narrowing down ideal clientele, and using content to grow their reach. 

In this episode, we discuss:

• the type of content that works best
• how to create it
• how much time they invest on content vs how much someone just getting started should invest
• how their strategy impacts their ability to hire

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.