In this episode, I discuss the pros and cons of both: high ticket offers and group programs. Starting with the pros of group programs, I discuss how group programs help you leverage time to help more people. You can, then, sell a single course multiple times with the same marketing materials. Group programs can also help you establish a brand and build a reputation. I also explain the reason behind it.  

However, there can be some disadvantages of group programs. The biggest disadvantage is the need to update your course and marketing content on a regular basis. Also, as the programs aren’t tailored to the unique needs of each client, they can be less successful in terms of client results. 

1-1 coaching, on the other hand, is tailored for each. During the second half of the podcast, I explain how 1-1 coaching, in my personal experience, has shown better results. As clients feel more confident to share their progress, you can provide them tailored support for better results. Trust-building is the most crucial factor of 1 – 1 coaching. This can take some time. During this period you need to be honest with the client even if it means losing some short-term benefits. 

But, 1-1 coaching lacks the element of the community. It can be a good or bad thing depending on a client’s preferences. Ultimately, you are still selling time for money. I hope this podcast has opened up your eyes to the pros and cons of both approaches and you can choose an option which is right for you.