We've been having many conversations recently with colleagues, partners and customers around strategies for picking the right platform for your product or service development. Building native for mobile platforms is usually seen as a more challenging endeavour with a higher price tag, and all though native is not always the answer, sometimes it is the best one. In this episode we share our thoughts on when to go native and why, the benefits, and how development technologies can have a huge impact on your return on investment, within the context of business apps.