Food blog Hungry and Frozen: “...when Geri Halliwell left and I couldn't listen to Viva Forever without my heart crumbling like a Spice Girls-branded Chupa Chup under someone's back molars.” ...is just one of novelist Laura Vincent's incredible repertoire of sentences that will take you completely by surprise while supplying endless food-preparation guidance. Avatars may be the newest brand identity ingredient, but for the author: you are your brand message. Every word.