In this special edition of The Customer Engagement Lab, our host, Travis, assembles a panel of marketing professionals for our first-ever Lessons From the Lab.

Cat Lim, Creative Director at Pyper Inc, and Jan Aclan, Marketing Operations Manager at Multiverse.io, join Travis in the studio to discuss recent purchase decisions.

For this Lessons from the Lab, we’re going to look at the popular meditation app, Headspace. We’ll dive into it all – first impressions, what they’re doing right and opportunities for improvement from the perspective of three marketing professionals.