In your sales proposals, do you spend pages and pages talking about how great your own company is?

Before you get to the price, do you make your customer wade through a bog of legalese so deep that it’s sure to give flashbacks to that scene with Artax in The Neverending Story?

Sales proposals are hard and if either of these sound familiar, yours probably needs rescuing.

But have no fear —if anyone can save it, it’s today’s guest, Pete Nicholls, Founder and CEO of HubDo.

He joins Patrick and Travis to discuss:

Why you should lead with value in a sales proposal

The difference between a differentiator and a discriminator

How being a Lord of the Rings nerd can land a tricky sale