Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.

http://designdisciplin.com/strategy-and-tactics-in-design

Related Books, Links, and Resources

• Creative Strategy and the Business of Design by Douglas Davis: https://amzn.to/30JkGC5
• Designing Brand Identity by Alina Wheeler: https://amzn.to/3qEY7Ju
• High Resolution: https://www.highresolution.design/
• Joseph La Delfa: https://cafeciaojoe.com
• The Art of War: https://amzn.to/3bKK3K7
• The Win Without Pitching Manifesto by Blair Enns: https://amzn.to/3qPXFrH
• Visualize Value: http://visualizevalue.com/
• How To by Michael Bierut: https://amzn.to/30KVVp2

Connect with Design Discipline

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Episode Bookmarks

00:00 Intro
01:09 Inspirations
02:05 What does "design" mean?
04:53 What do "strategy" and "tactics" mean?
06:15 Why is this useful?
11:47 What does it look like?
15:34 Closing