When you have tens of thousands of data points on what characteristics make sellers a success, and you are an experienced CMO as well, you figure out a thing or two about sales enablement, content, virtual selling and more.
In this lively interview we discuss the importance of content, "Reading the Zoom", sense making and simplification with Aptology's CMO Caroline Tien-Spalding.
https://www.linkedin.com/in/tienspalding/