In this episode, Sid tells us...

Why is the Michelin star experience consumed as a story?How is a story weaved into a brand experience at both a conscious and subconscious level?

Tune into the episode to know more.

You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukhFollow

Siddharth Deshmukh on Instagram: https://instagram.com/thetravellingprofessor?utm_medium=copy_linkFollow

Siddharth Deshmukh on Twitter: https://twitter.com/edgysid?s=09

You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://shows.ivmpodcasts.com/featured