Trades For Good was created by three friends and entrepreneurs with a simple question – “when we recycle less than one in five plastic bottles from our bathrooms, why use plastic at all?” We interview the three cofounders who believe that through better design and rethinking items we use every day we can collectively have a lower or better impact. Their first product, a bath soap packaged in a combination re-usable / recyclable aluminium container gives us a taste of how they are rethinking retail.