In this episode Valentine Radu from Omniconvert breaks down how using zero party data will be beneficial to eCommerce businesses: 

1. Why zero party data? Why Now? 

1. What does zero-party data look like? How big of a dataset can eCommerce brands collect? 

2. What are the best ways to leverage zero-party data? 

3. When eCommerce brands use zero-party data typically what metrics have an immediate impact? 

4. Let's talk about the pre-requisites in terms of the tech-stack necessary to use zero-party data. 

5. How is zero-party data useful from shoppers' perspectives? 

6. What is the No 1 advice for eCommerce brands to increase holiday sales?