In this episode of eCommerce360, Cassidy describes in detail how e-commerce brands are adopting retention strategies at an accelerated pace. She cites real-life examples of the brands that consult with to emphasize the importance of eCommerce retention. The topics covered in this episode are :
Why is Customer retention critical now?
What are the core elements that drive good customer retention?
Top customer retention strategies and channels ( SMS/Email)
Any unconventional hacks ( that boosted retention rates) that you witnessed first hand while working with brands
Impact of post-purchase communication on customer retention rate
Metrics that are indicators of a great retention strategy
Upcoming trends in eCommerce retention