In this episode, we discuss in-depth SMS Marketing 

1. Why SMS marketing for retention? Why Now? 

2. Are companies slow to adopt SMS marketing for retention? 

3. How to implement SMS for retention? Get your basics right 

4. What metrics should be key to measure the success of an SMS Campaign? 

5. What does the top e-commerce companies' playbook for SMS Retention Marketing look like? 

6. Future of SMS Marketing