In this episode, Mark from FKA brands elaborates on the following topics: 

  1. Secret to a robust customer acquisition strategy 

  2. With the latest IOS update and FB deciding not to allow third-party data, what would be the impact on acquisition strategy 

  3. Critical KPIs that are growth indicators for FKA Brand. The vanity eCommerce metrics to stay away from 

  4. Tapping into the new face of social media- TikTok to market business 

  5. Managing returns to establish trust and credibility among customers 

  6. Leveraging After-checkout experience to inspire customer loyalty 

  7. eCommerce trends to watch out for in 2022

See All 35 Episodes of "eCommerce 360 - Customer Retention Matters"