Every year, theGartner CMO Spend Survey shows CMOs ranking marketing data and analytics as a top investment. However, Gartnershows that many senior marketers [CMOs and VPs of marketing] remain unimpressed by the results from their marketingdata and analytics investments.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/09/data-analytics-not-meeting-executive-expectations/