Samurai Selling, a book by Chuck Laughlin, hit the shelves in 1993. Are the sales messages and philosophies from the book still relevant? Who is the book designed for and what can one expect to get out of this book? 

I invited Greg Christensen, a 25 plus year sales and management professional to the podcast. He told me about this book a few years ago and went through the corporate Samurai Selling training program. Greg is going to share his thoughts, how the book has resonated and changed him and how it can do the same for you. 

Greg is also going to share his thoughts on the sales profession, changing environment and will discuss how you can adopt using the principals from this book.