Episode 28 of "B2B Marketing Asia Podcast"

Interview with Namrata Kapur, APAC Head of Marketing - Automation and Security, IBM Cloud & Cognitive at IBM

00:00 Is B2B Social Media Worth It?

4:35 B2B Lead Gen Tips For Social 

9:30 Best B2B Social Examples

15:05 Common B2B Social Mistakes

19:34 How to Sustain Thought Leadership

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.

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