Our newest guest, Marius Bingener is the Content Development Team Lead at ABOUT YOU GmbH. Having previously worked as the Team Lead for Social Media, Marius shared his insights on how ABOUT YOU looks to produce native content, what trends he thinks will develop, and how ABOUT YOU is constantly integrating influencer marketing.

Overview of Episode: [3:09] Native content and innovative thinking at ABOUT YOU [5:25] Co-producing big campaigns [8:17] Actively recruiting brands for collaborations [9:16] ABOUT YOU's activity across social media platforms [14:14] The presence of the social media channels in each country [16:40] Exploring new social formats and platforms. What should marketing managers look out for in the next couple of years? [18:42] Speaking to the wants of the consumers [22:34] Newly found trend in second-hand clothes [27:42] Necessity in being bold as a brand today [35:57] Influencer marketing at ABOUT YOU [44:40] The entrepreneurial impact from ABOUT YOU founders [48:49] Upcoming opportunities at ABOUT YOU - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Marius's story here: https://cherrydeck.com/blog Host: Philipp Baumgaertel (@philippb_ok) Guest: Marius Bingener (https://www.linkedin.com/in/marius-bingener-889074128/?originalSubdomain=de), Content Development Team Lead at ABOUT YOU GmbH (@aboutyoude) Music: Era Beats (@era_beats93 Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/