The National Women’s Soccer League kicks off its 11th season this weekend as Commissioner Jessica Berman marks her first year in the role next month. Recognized as Sports Business Journal’s Best Hire of 2022, the former labor lawyer brings 13 years of experience at the NHL and nearly three years at the National Lacrosse League. She realizes the recognition sets high expectations for her and the league. She reviews year-over-year revenue and ratings success and how that momentum continues in the final year of the NWSL’s deal with CBS. Berman explains how its investment in NWSL Media, social media, and a new marketing campaign position the league ahead of this summer’s Women’s World Cup in Australia and New Zealand, a new media rights deal in 2024, and the 2026 Men’s World Cup in North America. She discusses systemic reform and being open to new ideas as a challenger league.