Podcast Notes:

Before we even establish a brand or website, accountants often want to ask us, “what social media platforms should I be on?” It is an understandable question. There are so many options and you can become easily overwhelmed with the public opinion on what your social media presence needs to look like.

In short, social media for accountants is not one size fits all. It is going to depend on your business, the services you offer, and WHO you want to work with. Once you have that decided, you then need to consider the demographics and barriers to entry for each platform.

In this episode, we dig into the demographics and barriers to entry for each platform, Facebook, LinkedIn, Instagram, Twitter, and a few other favorites. Give this episode a listen if you are ready to begin optimizing your online presence.

3 To Do’s:

1) Figure out who you want to work with - target audience

2) Consider these demographics and pick 1 - 2 to optimize

3) Plan content & create for the next 3 months

Resources:

Social Media Demographics

Facebook Group - The Meeting Room