When beauty executive Caroline Fabrigas was suddenly widowed with two small children, she found herself at a crossroads: to go the safe route with her corporate job or become an entrepreneur, carrying on the young company her late husband had started. Now she is at the forefront of the emerging field of scent marketing and scent branding.

Caroline Fabrigas is CEO of Scent Marketing, Inc. a company that creates proprietary scents for hotel chains and retail stores as an integral part of their branding, as well as Scentfluence Aroma Design Studio, a retail store in Scarsdale, New York.

Topics included:

• How her early career experiences prepared her to be an entrepreneur
• Her visionary late husband who saw scent as a branding tool
• The power of scent to create mood and memory
• How she recovered from the loss of her husband at a young age
• Moving from a corporate job to taking over an entrepreneurial business
• Her newest venture, Scentfluence Aroma Design Studio, for homes
• How volunteering has been an important part of her life and career
• Listening to advice, but doing your own research.

Resources:

Scentfluence Aroma Design Studio

Scent Marketing, Inc.

Tree House, a program of the Bereavement Center of Westchester

Young Presidents Organization

Fashion Group International