Growth Success Story: Tinder | Episode 9

How Tinder sparked record-breaking growth with referral marketing and subtlety embraced an early product-led growth method to spike customer usage rates.

Chapters

1. Background

2. The Online Dating Market

3. Referrals, Early in the marketing journey

4. Positioning and Customer Psychology

5. Turning Addition Into Adoption

6. Continuous Growth

7. Monetisation

8. Pandemic Growth

9. Recap and Conclusion

Get in Touch: www.danielmurraymarketing.com

Full Article: https://www.danielmurraymarketing.com/free-marketing-resources/growth-marketing-tinder

References and Resources

https://www.referralcandy.com/blog/tinder-marketing-strategy/

https://digital.hbs.edu/platform-digit/submission/tinder-growing-the-critical-mass/

https://benchhacks.com/growthstudies/tinder-growth-hacks.htm

https://growthhackers.com/growth-studies/what-ignited-tinders-explosive-growth

https://en.wikipedia.org/wiki/Tinder_(app)

https://parantap.com/tinders-first-year-growth-strategy

http://www.businessinsider.com/jmp-securities-analyst-note-on-tinder-2015-4?r=UK&IR=T

https://techcrunch.com/2015/09/09/tinders-super-like-says-more-than-a-simple-right-swipe/

http://www.businessinsider.com/tinders-alternatives-dating-apps-hookup-2016-11