Prof Pete Lunn is the founder and head of the ESRI’s Behavioural Research Unit (BRU). As a behavioural economist, he holds degrees in Philosophy & Psychology, Neuroscience and Economics. His primary research interest is how people make judgements and decisions that affect environmental, financial and health outcomes. Pete joined Irish Doctors for the Environment for a terrific chat to tell us about his work and how we can make more informed decisions that will have significant beneficial impacts on our environment.