In this episode, Manasi and Sualeha sit down with Jessica Menon, CEO of Equilo, a groundbreaking platform that harnesses big data and analytics to provide decision-makers with highly effective gender equality and social inclusion analysis tools. Jessica breaks down the power of understanding people's personal incentives when it comes to changing their knowledge and beliefs, along with the importance of conducting gender equality and social inclusion analysis in the earliest stages of policymaking. We close the episode with insights on how data and informed decision-making can challenge simplified narratives around gender inequity and on establishing action-oriented values as a company.