Sketchy Ideas Episode 81 Show Notes

:10 Intro

• Topic: Choice engineering
• Sponsors
• United performing arts fund
  • www.upaf.org
• Cream City Marketing
  • www.creamcitymarketing.com/
• Spearity
  • www.Spearity.com
• Welcoming Brad back

5:00 Brad do you story about choices

• Where Brad was last week
  • Crypto conference in Texas
  • Choice matrix
• Where do you start?
  • Is this doable?
    • Yes or no
• Smokey the Bear - fire fighting, problem solving,
  • Fire prevention..only you can prevent fires
• Must have a process
  • Michael at Spearity can help :)
• Eeny, meeny, miny, moe
• Usually yes or no

10: 00 choose the outcome to really what you want

• Card magic tricks
  • Its a perception of choice
• Placement of choices
  • Dropdown list
  • Featured item
  • appetizers

15:00 Parenting with love and logic

• Giving choices as the parent or choices
  • Never provide an option that you cant carry out
• Leaders have often known the shortest path

20:00 People don’t do complex things

• People dont want to work

22:00 Robert Frost

• He was right
  • I took the road less traveled
• Kid president

25:00 smoke and ears / snake oil salesman

30:00 Wrap-Up

• Micky and minie not built over night
  • Just like businesses
• Send questions to info@Sketchyideasshow.com