Sketchy Ideas Episode 80 Show Notes
:10 Intro
- Topic: Decision Science, Engineering the choices to optimize the outcome
- Sponsors
- United performing arts fund
- Cream City Marketing
- www.creamcitymarketing.com
- Spearity
Guest Host Sean Jones into
5:00 Making better decisions
- Sean spent most of his career in health care
- “Trust the Data”
- An error could be costly
- A fraction of a penny worth 600 million a month
- Everyone is impacted
10: 00 Making large decisions
- Data sources and making decisions
- A fraction of a penny can make or break the deal
- What part of the data really matters?
- How do you value brand equity?
- Losing money? But with brand equity it will pay off
15:00 Quick Trip
- Talet at quick trip
- Convenience store that sells gas
- Pet store (Raw dog Barkery) is always located near grocery stores
16:00 Got right
- Popular product in store with good margin
- Customers were buying product but nothing else in the store
- Buying off an end cap
- Put your top sellers there and then move them
- Put testers out on the end cap also to see potential
- Given them a 20% advantage when they removed their popular product
- Relying on YOUR data and not someone elses
23:00 intuition
24:00 Got wrong
- Data from everyone looked good
- New anistis wanted to collect RAW data before
- Made decision on FDA data and covered the procerder
- This procedure was more effective at other sites then others
- Came down to who was sitting with you while you were receiving the procedure
- That kind of data was NOT in the data
- Context matters
30:00 Wrap-Up
- Congratulations on the success see below for
- Meta data, context,
- Send questions to info@Sketchyideasshow.com
Raw dog Barkery information
PODCAST
https://exploringcatanddognutrition.com/
https://www.facebook.com/ExploringCatAndDogNutrition
BRANDS
https://rawdogbarkery.com/
https://www.facebook.com/rawdogbarkery
https://www.whatsinthebowl.com/
https://www.facebook.com/whatsinthebowl/