0:56 Intro

• Intro/Opening remarks
• The topic is: Will it Scale?

1:45 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

3:20 The logistics

• 1. Idea
• 1. Proof of concept
  2. Mix of: Feasible, Buyable, Desirable
  3. Is it something we can continue to make and make profit on?
• 1. Proof of Model
  2. Systems and processes are very important
  3. Supply chain
  4. Delegation

8:04 One size does not fit all

• A closet cereal entrepreneur acquiring multiple business
  • Learned that selling online and selling services can be very different
• All business are not created the same
• The 4 C’s are fundamental but there isn’t one way to achieve them
• “You can’t scale anything you’re doing without a process” -B

16:50 Q’s to ask about scalability

• Can I increase the size of my market?
• Do I have access to another market?
• Does it solve a problem?

21:55 Am I the first?

• “There’s another similar model out there that you can emulate to grow your business” -B
• You are not the first person to solve this problem
• There are very few “novel business models” out there
• Proof of concept does not equal proof of model
• The reason google works (the function) is because someone has had your problem before
• “Try googling it” -M

31:25 Sneak peek of Sketchy Soirée

• Business models identified by SPEARity
  • Franchise
  • Ecommerce
  • Retail/Restaurant
  • Catering
  • Real Estate/Insurance
  • Dentist
  • Law Firm
  • SAS and Software
  • Manufacturing
• Find the model that works for you
• Odds are you’ll fit into one of the models

34:12 Closing remarks

• Farewell to the Sketchy Ideas Producer, Brian
• The podcast is available on Spotify, Apple Podcasts, Google Podcasts, & Anchor
• Check out SketchyIdeasshow.com
• If you have any sketchy ideas, email us at info@sketchyideasshow.com
• Just because it’s a sketchy idea, doesn’t mean it’s not worth exploring!

Full Show Notes Here

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