In this episode, Byron and Isaac discuss:

• Isaac’s history in eCommerce and his transition from being an architect to an eCommerce entrepreneur.
• How eCommerce works and different types of selling.
• Lessons learned from his own business decline.
• Keeping to the fundamentals and those things that you know work.

Key Takeaways:

• Everything you do will have a learning curve.
• Test small and test fast. If you can find out if you’re going to fail quickly, it will be better than dragging it out.
• Follow the money. Don’t chase the shiny objects when you’ve got the right thing working.
• There is power in knowing your actual numbers.
• Buying habits have changed as a result of COVID and it is unlikely to revert back completely to what it was before.

"There is some percentage of total personal spending that is going to now shift to online. And I think that is going to be permanent." — Isaac Smith

Connect with Isaac Smith:

Facebook: Next Level Ecommerce

Website: summitecommerce.co

Podcast: nextlevelecommerce.co

Cash Strategy Session: summitecommerce.co/cash

LinkedIn: Isaac Smith

Connect with Byron Walker:

Website: TheTurnaroundPlan.com

Email: Byron@SurvivalFrog.com

LinkedIn: Byron Walker