In this episode, Byron discusses:

• Thinking new in the changing marketplace.
• The one-step-removed philosophy.
• Shrinking and simplifying the company while playing defense.
• 4 Main Strategies for Playing Defense.

Key Takeaways:

• Disruption in the marketplace often leads to huge winners and huge losers.
• Meet the market where it is at.
• The faster you get to profitability at a new, lower revenue level, the safer you will be.
• You may need to let a few people go to keep the rest of the team.
• Cutting expenses vs growing revenue, dollar for dollar, is not the same thing.
• Not all revenue streams are created equal.

"This is really the biggest opportunity; shrink the company, survive, then come back swinging. So when the market comes back, half your competition is gone, and you've got a full playing field." —  Byron Walker

Connect with Byron Walker:

Website: TheTurnaroundPlan.com

Email: Byron@SurvivalFrog.com

LinkedIn: Byron Walker