Andy Choi is the founder and CEO of Do Good Points, a digital platform that's working to bridge the gap between nonprofits and individuals seeking to make a difference in the world. Andy never imagined starting a business in the social impact space, but starting Do Good Points felt like answering a calling to give back. Do Good Points is a loyalty program that allows members to earn points through small actions, like sharing information on social media, which then convert to monetary donations toward causes that align with the UN’s Sustainable Development Goals. This helps to drive nonprofit growth while making it fun and easy for people to discover organizations and donate. Today Andy joins the show to discuss what inspired him to start a business in the nonprofit world, his intention to break down barriers between intention and action when it comes to doing good, and how we can support nonprofit organizations that are struggling due to the pandemic. Andy reflects on how micro actions and one-on-one conversations add up to create a collective impact, and using technology to help charities appeal to younger donors, as well as thrive in a bigger ecosystem together, rather than competing for limited grants and resources. You’ll hear about the ROG (Return on Giving) philosophy at Do Good Points, changing the narrative around doing good as a business, why mental health is a cause so near and dear to Andy’s heart, and his uplifting insights on redefining ourselves for the better as we re-enter the world following the pandemic. You can learn more about Do Good Points, and how they can help you give with the most impact, at https://www.dogoodpoints.com/ (DoGoodPoints.com). For more information, and other episodes on companies and entrepreneurs who give back, please visit http://www.thegivebackmodel.com/ (TheGiveBackModel.com). That’s where you can also let Christine know about companies you’ve found that give back, and check out The Give Back Model merchandise, where $5 for every hoodie sold goes to charity. Thanks for listening! Episode Highlights: Andy Choi was initially working in digital marketing at a big tech company https://www.dogoodpoints.com/ (Do Good Points) started as a side hustle, and felt like answering a calling to give back He noticed big companies incorporated giving back during the holidays, and started to wonder why they couldn’t do this on a regular basis One of the main goals of Do Good Points is to break down the barriers between intention and action when it comes to doing good Everyone wants to do good, but tend to put it off until they have the time or money - Do Good Points removes those barriers and encourages people to give from what they have today Members earn “Good Points” through micro actions like learning or sharing on social media - once they earn enough Good Points, this converts into an actual cash donation toward causes that align with the https://sdgs.un.org/goals (UN’s Sustainable Development Goals) This allows you to make a charitable donation without spending a single dollar COVID presented many challenges to the nonprofit space, including Do Good Points and the causes they support Now that we are finally easing out of “Survival Mode,” we can start to focus elsewhere and help those who are really in need We can all take small steps to help solve problems in the world - micro actions add up to something bigger Andy believes in effective altruism - How can we use our resources to make the most impact? Scarcity mindset in the nonprofit world - organizations are competing for grants and a finite number of resources Andy believes the market is big enough so everyone can thrive rather than compete against each other Do Good Points uses technology to their advantage in helping to address this problem Also helps to appeal to younger population of donors “Return on Giving” is similar to the idea of “Return on Investment” - through Do Good Points, you can feel good...