Nick Paulson Ellis is the Founder and CEO of The Sports Edit, a multi-brand retailer that offers a carefully curated selection of the most stylish and innovative sportswear in the world, all centred around inspiring women to get out there, get sweaty and master their chosen activity. With brands like Alo Yoga, Girlfriend Collective and Hoka, they’re dominating the e-commerce market.

Lottie and Nick sit down to discuss:

• The difference between marketing a brand versus marketing multi-brand
• Setting up the team in a way that makes KPIs crystal clear
• Working through the pandemic