Seb Gregory is a Senior UX Designer for ROLLER. In this interview, Seb talks about how user experience can make or break the guest experience at critical points in the guest journey.

• A poor UX can unravel an otherwise positive guest experience
• ROLLER’s online checkout regularly sees small enhancements along with occasional large improvements based on the latest trends in user experience
• ROLLER’s new progressive checkout is enabling venues to increase attendance, increase per capita spending, and reduce labor required for critical tasks