Wonder how to start your own D2C Product and Brand?

Caleb Ulffers (@calebulf) shares with Daniel Jiang (@ikigaibydesign) about how he started Haven Athlethic. Coming from a marketing background and solving a problem he had himself after a gym mishap, Caleb went and built a product that he would enjoy. Listen in as Caleb shares his experiences on how he learned how to build and sell a product from scratch. His lessons would be very valuable to anyone hoping to start their own D2C company.

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Show notes:

• (2:11) How to conceptualise and design your product

• (5:12) How to do pre-sales

• (10:01) How to work with family and friends

• (12:15) How to find the right manufacturer

• (19:08) Noah Kagan and company validation

• (21:21) Spending money on ads

• (30;57) Pricing for samples

• (36:41) Building relationships with suppliers

• (41:52) Talking to customers