Second Episode of our Smartketers Podcast now live!

Short discussions with marketers using artificial (and human) intelligence to make smarter decisions. 🤓🤖

During this episode, we talked with the great Jennifer Donahoe, Marketing and Growth Lead at Riot Games.

We covered: AI in the Gaming Industry; enhancing UX and player matching; will AI replace marketers?; Good (and Bad) approaches for AI and the risk of creating The Matrix.

Jen is a true marketing expert in the Gaming Industry. Following every child’s dream, she has been around Toys and Video Games her whole life, even making a great career out of it. It was a real pleasure having someone so nice and so open to talk about her views towards tech, AI, and her passion for Gaming.

Thanks Jen!

To learn more about AI: https://www.winclap.com/ai-budget-allocation/

AI #mobilegaming #smartketers #useracquisition #digitalmarketing