What are business events contributing to society? Is the value proposition communicated effectively? One of the most difficult aspects is to measure it. Whether you're a destination or a business event planner, tune in to hear:
frameworks that build collaboration between the event and destination
case study example of how 1 conference impacted the lives of over 1 million people
why the concept of legacy is important
the difference between value create and value consumption
how an RFP's requirements can lead to creation of legacy
the importance of "accidental collisions"
Hear directly from a few destinations on how they can help a business event create serendipitous moments and their outlook on the rest of 2022: Dusseldorth, Yucatan, Istanbul, and Colombia.
Guest Speakers: James Latham, Founder of Intellectual Capitals
Host: Stephanie Lynn Cheung, Director of Strategy & Insights at MarketID
Send in a voice message: https://anchor.fm/marketid/message