Out of everything in my life and in my business, the biggest obstacle that I have to overcome on a daily basis is dealing with the “elephant mindset.”

For those of you who have not heard of this, let me give you the basic story, in my own words. A guy is walking past an elephant that is tied to a stake with a small rope. The man is amazed that the elephant, in all of its strength and power, does not break the rope and escape his confinement. So, in his curiosity, he asks the elephant trainer how that thin rope manages to keep such a huge animal held in place. The trainer explains that when the elephant was a baby, the rope was used to tie him. As a baby, the elephant couldn’t physically break the rope and had been forever conditioned in his mind that the rope was stronger than he was. So, even though the elephant had grown much stronger and more capable of escape, his mindset kept him believing that he could not. This is the elephant mindset.