AFmentors: Recent Episodes
Emma Storey -Gordon
Helping fitness business impact more people.
Upgrade yourself, Build your business, & thrive by surrounding yourself with the right people.
Apply to join AFM here
00:00 The Pros and Cons of Self-Employment
07:01 Navigating the Challenges of Online Coaching
13:42 The Importance of Personal Branding
27:28 Embracing Your Unique Identity
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People engage with content in a non-linear way.
Content consumption resembles a ping pong machine.
Users may discover content through various platforms.
Engagement can happen at different times and in different ways.
It's difficult to identify the exact trigger for engagement.
Research by Google highlights these consumption patterns.
Audience engagement is multifaceted and complex.
Content creators need to adapt to these behaviors.
Understanding user journeys is crucial for marketing.
Building a relationship with the audience is key.
Apply for AFM here
00:00 Introduction and Personal Updates
02:30 The Importance of Consistency in Launches
03:36 Innovative Approaches to Launching New Programs
06:36 Creating Excitement and Energy in Marketing
10:19 The Impact of Branding and Presentation
11:26 Navigating Follower Dynamics During Launches
15:13 Leveraging Live Interactions for Engagement
17:57 Content Strategy and Audience Connection
20:40 Emotional Selling and Desired Outcomes
23:12 Handling Objections and Creating FOMO
25:44 The Power of Social Proof in Sales
29:44 The Importance of Fun in Business
30:42 Lessons Learned and Future Improvements
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00:00 Introduction and New Beginnings
01:26 Insights from the Creators Retreat
06:07 The Business of Brand Deals
11:02 The Value of Creating Value
15:50 Survivorship Bias in Content Creation
19:53 Final Thoughts and Practical Tips
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00:00 Navigating Self-Employment Challenges
03:06 Building an Online Business: The Gym Floor Dilemma
05:43 Taking Your Business Seriously
08:34 Overcoming the Fear of Embarrassment in Business
11:33 Quality vs. Quantity in Content Creation
14:19 Outsourcing: What to Delegate and What to Keep
17:22 The Responsibility of Business Ownership
20:19 Creating a Sense of Community in Business
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00:00 The Illusion of Business Ownership
02:40 The Reality of Responsibility and Stress
05:50 Tough Truths About Business Success
08:26 The Importance of Marketing Innovation
11:14 Embracing Change and Unpredictability in Business
Find out more about AFM here
00:00 Navigating Creativity and Burnout
02:57 The Importance of Rest and Recovery
06:07 Managing Client Drop-offs and Business Growth
08:59 The Reality of Competition in the Fitness Industry
11:55 Balancing Coaching and Marketing Skills
14:47 Understanding Marketing Metrics
17:45 The Necessity of Consistent Content Creation
20:47 Cultivating a Positive Mindset
23:30 Controlling the Controllables
26:43 Conclusion and Call to Action
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00:00 Introduction and Background
02:56 The Journey of Building an Online Business
05:47 Adapting and Learning from Mistakes
08:39 The Role of Check-Ins in Coaching
11:34 Human Connection vs. Automation in Coaching
14:32 Marketing Strategies and Client Engagement
17:24 The Importance of Education and Prevention
21:15 Future Aspirations in Coaching and Education
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00:00 The Power of Perspective
04:11 Navigating Feedback and Client Expectations
06:44 The Balance of Saying Yes and No
12:13 Understanding Your Niche and Client Needs
17:37 Taking Action Over Perfection
25:34 The Importance of Experience in Coaching
29:08 Simplifying Your Message and Offerings
34:45 Embracing Live Content and Authenticity
Apply for AFM here
coaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurship
Summary
In this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketing strategies. Emma shares insights on how to attract clients without resorting to cold outreach, advocating for a 'give first' approach to build relationships and trust with potential clients.
Takeaways
Define your niche and offering clearly.
Be specific about who you help and what result they get.
Your service should be designed around the people that you want to help.
Good marketing will only sell once; you need an incredible service.
Optimize your bio and have a good profile photo.
Get consistent sharing that is entertaining and portrays your personality.
Use a 'give first' approach to attract clients.
Test your marketing and offers before launching.
Attention is valuable; get people to give you their attention.
Join AFM for tailored support in your coaching journey.
Titles
Kickstart Your Coaching Career
Nailing Your Niche: The Key to Success
Sound bites
"Define your niche and offering clearly."
"Good marketing will only sell once."
"Optimize your bio, have a good profile photo."
Chapters
00:00 Introduction to Starting a Coaching Business
00:58 Defining Your Niche and Offering
02:43 Building an Incredible Coaching Service
05:36 Marketing Strategies for New Coaches
Apply to join AFM here
In this conversation, Emma Storey-Gordon and Jules discuss the often-taboo topic of money in the coaching industry. They explore the importance of financial success for coaches, the mindset shifts required to view oneself as a business owner rather than just self-employed, and the impact of community and surrounding oneself with successful individuals. They also touch on generational attitudes towards money, the importance of intentional spending, and the need to overcome limiting beliefs to achieve financial freedom.
Takeaways
Most people want to be rich but hesitate to admit it.
Caring about money doesn't make you a worse coach.
Money can alleviate stress and solve problems.
Self-employment offers more control than traditional jobs.
Surrounding yourself with successful people is crucial.
Generational mindsets can limit financial views.
Intentional spending aligns with personal values.
Treat your coaching as a serious business.
Overcoming limiting beliefs is essential for growth.
You are capable of achieving financial success.
Titles
The Money Talk: Why Coaches Should Embrace Earnings
Breaking the Silence: Money in Coaching
Sound bites
"I want to be rich."
"You should care about profits."
"Money can solve a lot of problems."
Chapters
00:00 Chewing the Fat: The Importance of Money in Coaching
02:56 Breaking the Money Taboo: Why We Should Talk About Earnings
05:37 The Security of Self-Employment vs. Traditional Employment
08:43 Mindset Shifts: From Self-Employed to Business Owner
11:21 Surrounding Yourself with Success: The Power of Community
14:16 Generational Mindsets: How Upbringing Affects Financial Views
17:07 Intentional Spending: Aligning Expenses with Values
19:57 Taking Action: Building a Business Beyond Average
22:30 Overcoming Limiting Beliefs: The Path to Financial Freedom
Check out the bitcoin collective podcast here
Find out how to build a business that builds wealth https://afmentors.com/
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Dressing for the day you want to have can change your energy.
Personal branding is about how you present yourself and the feelings you evoke in others.
Networking events can provide valuable insights and inspiration for your business.
Your story and why you do what you do are powerful tools in branding.
Emotional branding connects with your audience on a deeper level.
Authenticity is crucial in a world increasingly influenced by AI.
Setting specific goals is essential for growth and accountability.
Feedback from clients can guide your business decisions effectively.
Being a category of one means embracing your unique qualities.
Mistakes are part of the growth process and should be embraced.
AFmentors.com
00:00 Introduction and Theme Overview
02:56 Tough Love vs. Honesty in Coaching
05:52 Overcoming Self-Created Obstacles
08:40 The Importance of Urgency and Deadlines
11:30 The Dangers of Comparison
14:06 Growth Mindset vs. Fixed Mindset
20:45 Breaking the Echo Chamber: Market Perception vs. Reality
22:13 Detaching Personal Identity from Business
24:03 Defining Success: Beyond Productivity
26:29 Creating Your Rich Life: Work-Life Balance
31:56 The Comfort Zone: Challenging Your Limits
34:22 Navigating Uncertainty: Embracing the Unknown
An interview with Emma about investing and financial freedom
Chapters
00:00 Introduction and Purpose of the Podcast
00:55 Understanding Money and Investing
03:23 The Importance of Time in the Market
06:28 Risk Management and Diversification
09:21 The Role of Financial Advisors
11:58 Building Financial Independence
14:10 The Journey to Financial Freedom
19:01 Investing for Future Generations
23:06 Compounding Interest Explained
26:52 The Psychology of Wealth and Work
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Kate transitioned from nursing to coaching after feeling burnt out.
She found her passion in coaching during the pandemic.
The importance of mentorship in her journey.
Managing chronic health issues while running a business.
The flexibility of online coaching allows for better health management.
Kate emphasizes doing everything with 100% effort.
The significance of passion in attracting clients.
Life comes in seasons; priorities can shift over time.
Self-employment offers freedom but comes with its own challenges.
The importance of taking small actions every day. When self-employed, it's crucial to draw a line at work.
Starting a task can often lead to completing it.
The five-minute rule helps overcome procrastination.
If a task takes less than two minutes, do it immediately.
High standards can lead to high productivity, even on bad days.
Trusting the process requires action and reflection.
Building a business takes time and consistency.
Establishing routines can help maintain productivity.
Self-reflection is key to understanding your progress.
Purpose in work contributes significantly to life fulfillment.
Apply to join AFM here
Most people need to take more action.
Lack of urgency is a fundamental problem.
You need to create urgency yourself.
Inaction is costing you a shit ton of money.
You could turn your business from a side hustle into a successful business in three months.
Regret will sting far more than trying.
You need to set some bigger goals.
Act like your time is limited because it is.
You're never going to feel fully ready.
Take some fucking action because you only have one life.
Apply for the bootcamp here
00:00 Reflecting on Conversations and Choices
02:53 The Importance of Questioning and Mentorship
06:11 Building and Nurturing Community
09:08 Business Models and Community Dynamics
11:57 Value and Identity in Community Membership
14:51 The Role of Coaching and Engagement
18:07 Navigating the Entrepreneurial Landscape
21:02 Looking Ahead: Bootcamp and Future Plans
Apply to join AFM here
00:00 Finding Your Niche: A Personal Journey
07:05 Overcoming Challenges and Mindset Shifts
11:50 The Importance of Consistency and Urgency
15:51 Balancing Big Goals with Daily Tasks
20:00 Confidence and Authenticity in Coaching
30:32 Embracing Pressure as a Privilege
00:00 Introduction and Mindset Shift
02:58 Orla's Coaching Business Model
06:00 Defining Your Niche and Clientele
09:00 Managing Client Expectations and Complaints
12:05 The Importance of Content and Communication
15:03 Navigating Client Retention and Growth
17:59 Personal Experiences and Industry Insights
21:53 Building a Community from Scratch
26:12 The Ongoing Journey of Business Growth
32:41 Embracing Challenges and Hard Work
33:34 The Art of Launching and Selling
44:11 Personal Mantras and Mindset
Apply for AFM here
Ep. 196 - What kind of coach are you? plus weird business mentoring pyramid schemes
AFmentors.com
The middle part of any journey is where growth happens.
People often quit when progress stalls, not because they can't do it.
Success requires doing the hard work when nobody's watching.
Emotional dips can follow high-energy events, and it's important to recognize them.
Taking action is crucial; waiting for the right moment can lead to missed opportunities.
Many people wish they had sought help sooner in their business journey.
Regret minimization can guide decision-making in business.
Manifestation without action is ineffective; both are necessary for success.
It's common to feel sad after a high-energy event due to a drop in dopamine.
Building a business involves a lot of behind-the-scenes work that isn't glamorous. Action doesn't have to be huge to start with.
Building confidence requires creating proof for yourself.
You can't wish your way into being confident.
Therapy can sometimes make problems worse by overthinking.
You need to find a balance between thinking and action.
Being yourself is crucial in coaching.
Most people don't notice what you post online.
Self-belief is often the biggest barrier to success.
You will face challenges and setbacks in business.
Success is a journey that requires perseverance.
AFmentors.com
00:00 Introduction and Excitement for Meetup
03:00 The Importance of Gratitude and Habituation
05:52 Transitioning from Employee to Business Owner
08:55 Marketing Ethics and Client Relationships
11:02 Unrealistic Marketing Promises and Integrity
19:00 The Reality of Building a Sustainable Business
30:11 Conclusion and Future Discussions
Join AFM here
00:00 Exploring Tax Strategies and Relocation Benefits
03:08 The Value of Time and Money in Business
05:51 Sales and Marketing: The Art of Selling Without Selling
09:02 Reflecting on Business Growth and Personal Values
11:53 Lessons Learned: What Would You Do Differently?
15:06 The Evolution of Self in Business
20:05 Reflecting on Past Knowledge and Experience
21:04 Crafting an Effective Landing Page
27:56 Preparing for Personal Training Certification
32:03 In-Person vs. Online Coaching
38:11 Navigating Social Media for Coaching Success
Apply to join AFM here
- Emma shares her recent discovery of having a hernia.
- Jules reflects on the philosophical thoughts that arise at night.
- The hosts discuss the pros and cons of cremation versus burial.
- Insights from Dragon's Den reveal common pitfalls in business ideas.
- Understanding customer acquisition costs is crucial for success.
- Controlling costs is essential for maintaining profit margins.
- Investing in time-saving tools can be worth the expense.
- Market fit is vital for the success of a product or service.
- Passion projects may not always align with market needs.
- It's never too late to start a career in personal training. Don't rush into becoming a personal trainer; gain life experience first.
- Loving exercise doesn't mean you should make it your career.
- Running a personal training business is challenging and requires hard work.
- You need to want to be a business owner, not just self-employed.
- Being a personal trainer can be incredibly rewarding.
- Finding balance in work and life is essential for success.
- Building a personal brand is crucial when working under another coach.
- The fitness market is evolving; adapt to stay relevant.
- Online coaching is not dead, but it requires adaptation and marketing.
- Opportunity costs can significantly impact your decisions.
Ep. 182 - Financial freedom as a female business owner
AFmentors.com
Free financial education resource
apply to join us here
AFmentors.com
00:00 Introduction and Context Setting
02:03 Embracing Your Unique Content Style
06:02 The Importance of Niche and Individuality
11:55 Aligning Content with Audience and Goals
18:02 Creativity and Content Creation Strategies
Ep. 187 - I don't give a shit about kickbacks & 3 essentials to selling
Apply to join AFM here
Chapters
00:00 Introduction to Jodie Cook
03:03 The Journey to a Nomadic Lifestyle
06:07 The Reality of Hard Work in Business
09:07 Navigating Identity After Selling a Business
12:11 The Pursuit of Goals vs. Achieving Them
14:51 Tracking Time and Identifying Superpowers
18:05 Future Ambitions and Peak Life
21:05 Current Business: Coachbox and AI Coaching
23:53 The Importance of Pivoting in Business
31:15 Adapting to Marketing Changes
34:01 The Myth of the Silver Bullet
36:37 Learning Through Consistency
38:32 Building Resilience in Business
42:58 Embracing AI in Coaching
51:01 The Importance of Intentionality
AFmentors.com
00:00 Embracing Change and New Experiences
02:56 The Balance of Focus and Exploration
06:07 Resilience vs. Seeking an Easy Life
08:52 The Importance of Courage in Coaching
11:47 Redefining Success in Business
15:07 The Impact of Ego on Self-Worth
17:53 Finding Joy in the Journey
21:05 The Power of Backing Yourself
23:53 Conclusion: Everything is Figureoutable
AFmentors.com
00:00 Introduction and Personal Anecdotes
03:00 Exploring Cold Plunges and Wellness Trends
05:56 The Importance of Writing and Teaching
09:00 Success Stories and Confidence Building in Coaching
12:02 Niche and Specialization in Coaching
14:58 Building a Passionate Community
17:59 Engagement and Authenticity in Social Media
20:48 Quality Over Quantity in Audience Building
23:56 Final Thoughts and Conclusion
AFmentors.com
00:00 Building a Supportive Community
03:07 The Power of Action and Energy
06:00 Practicing What You Preach
09:11 Living Your Brand
11:59 Attracting the Right Clients
17:59 Navigating Business Bundles and Discounts
20:16 Understanding Client Value and Service Offerings
27:10 The Importance of Simplicity in Coaching
33:02 Finding Your Niche as a Coach
40:58 Navigating Client Relationships During Time Off
Apply to join AFM here
Ep. 177 - A life update, cost barriers & the unrated benefits of mentoring
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00:00 Introduction and Context Setting
01:57 Challenges of Female Business Owners
05:10 Time Management and Overthinking
07:15 Setting Boundaries for Work and Family
10:06 The Importance of Intentionality
15:20 Focus on Retention Over Acquisition
19:31 Navigating Domestic Roles and Responsibilities
20:38 Understanding Menstrual and Menopausal Effects
23:45 The Importance of Resilience in Business
26:00 The Role of Female Mentorship
30:11 Building a Supportive Community
33:25 Financial Literacy for Female Entrepreneurs
00:00 Introduction and Year Ahead
01:46 Marketing vs. Retention in Coaching
02:51 Improving Client Retention Strategies
06:39 The Importance of Client Communication
11:34 Standing Out on Social Media
17:34 The Art of Storytelling in Content Creation
24:02 Content Creation as an Art Form
30:09 Conclusion and Upcoming Bootcamp
Takeaways
Accountability can enhance personal and professional growth.
Making hard decisions is a crucial part of being a business owner.
Resilience is key to overcoming challenges and setbacks.
Remembering your 'why' helps maintain balance in life and work.
Working smarter, not harder, leads to better outcomes.
Selling should be viewed as an exchange of value, not a burden.
Personal connection is essential in coaching and business.
Passion and genuine care for clients drive success.
No decision is final; you can always pivot or change course.
The future of coaching will rely heavily on personal relationships.
Afmentors.com
00:00 Navigating the Ups and Downs of Business Ownership
05:52 Understanding Work-Life Balance vs. Integration
12:06 Finding Purpose in Hard Work
18:04 Authenticity in Coaching and Social Media
AFmentors.com
Ep. 167 - Q&A - Black Friday, showing up when you feel shit, how to launch successfully & more!
Apply to join AFM here
Ep. 166 - Q&A - email lists, Should you have a sign up target? how to niche when you work with a broad demographic & more
Work- life synergy, The ultimate heart break formula & Martha Stewart
Chapters
00:00 Exploring Gender Spaces and Social Norms
06:14 The Shadow Side of Success
11:47 Balancing Identity and Business
18:53 The Intersection of Work and Personal Life
29:26 Understanding Self-Worth and Value
35:40 The Importance of Productivity and Exercise
44:10 Creating Safety and Connection
51:31 Navigating Emotions and Healthy Distraction
AFmentors.com
Ep. 164 - Using your negatives as positives & the power of being specific
If you enjoyed this you will in enjoy the JOMA podcast
00:00 Understanding Productivity and Procrastination
08:24 Leveraging AI for Enhanced Productivity
15:02 Working in Sprints for Better Focus
20:03 Self-Care as a Productivity Booster
Join the accelerator here
Takeaways
The community vibe at AFM events fosters comfort and connection.
Self-narratives can significantly impact personal and professional growth.
Overthinking can lead to analysis paralysis, hindering progress.
Consistency is key; results take time and effort.
It's essential to take your business seriously from the start.
Judgment from others often stems from their insecurities.
What others think of you is not your concern.
Celebrating small achievements is crucial for motivation.
Support from friends can enhance personal growth.
Be proactive in celebrating the successes of others. Celebrate your achievements to boost your confidence.
Supportive relationships are crucial for personal growth.
Negative feedback often reflects the insecurities of others.
Mutual support in relationships enhances success for both partners.
Seek out specific people for different types of support.
Not everyone will understand your journey; find your tribe.
Be the change you want to see in your community.
Everyone has the potential to run a successful business.
Mindset shifts are essential for overcoming challenges.
Surround yourself with people who inspire and uplift you.
Join the accelerator
00:00 Winter Warmth and Comforts
02:54 Content Creation and Engagement
06:11 Finding Joy in Content Creation
09:06 Building a Supportive Community
12:01 The Importance of Focus and Action
15:09 Navigating the Coaching Landscape
17:51 The Value of Accountability
21:11 Surrounding Yourself with Excellence
23:59 Embracing Challenges and Growth
26:50 The Balance of Trying and Quitting
30:09 Iterating on Ideas and Feedback
33:02 The Accelerator Program Launch
35:49 Final Thoughts and Call to Action
AFmentors.com
Chapters
00:00 Introduction and Weekend Reflections
03:02 Key Takeaways from the IFS Talks
05:57 The Importance of Hard Work and Mindset
09:07 Enjoying the Process of Building a Business
11:53 Surrounding Yourself with the Right People
15:07 Decision-Making and Business Growth
17:50 The Value of Self-Development and Investments
21:05 The Journey of Transitioning from Coaching to Business Management
23:47 Final Thoughts and Reflections on Growth
Info & sign up here
If you want to end the year on a high and build your busiiness into 2025. This is for you!
Chapters
AFmentors.com
00:00 Introduction and Mastermind Recap
09:41 The Importance of Objection Handling
19:18 Selling the Outcome, Not Just the Process
25:32 Addressing Objections: Cost and Time
28:50 Objections as Opportunities: Understanding the Underlying Reasons
AFmentors.com
Reflection on your perfect days
& how to turn sales calls into application calls
Ep. 152 - How to show up when you feel like shit
AFmentors.com
The surest way to fail in business is to give up too soon. The coaches that I know who are the most successful long term aren’t the ones who always have it easier or who have never experienced set backs. They are the ones who refuse to give up & decide to find another way.
Apply to join afm here
AI Takeaways
Avoiding client drop-offs over the summer requires a proactive mindset and taking imperfect action.
Set new goals and challenges for clients to keep them engaged and motivated.
Show up consistently on social media and focus on providing value to clients.
Don't be afraid of rejection or feeling foolish; take risks and try different approaches.
Evaluate marketing efforts honestly and make necessary adjustments to retain clients.
The 3 keys to a succesful launch.
& the importance of WHOLE ASSING IT.
Apply to join AFM here:
AFmentors.com
Apply to join AFM here
Quesitons:
How can I effectively find new clients beyond my existing of friends and family?
How can I turn my passion into something that people want to buy, especially in a market with many established coaches?
What steps should I take to get the ball rolling and kickstart a successful business?
H ow can I create a structured approach for launching my coaching programs going forward ?
AI Takeaways:
Supporting coaches who leave on good terms is important for maintaining positive relationships and fostering growth.
Businesses are constantly evolving and changing, and it's important to embrace and adapt to these changes.
AF mentors provides a supportive and positive environment where coaches and clients can thrive.
Giving and receiving feedback is crucial for personal and professional growth.
Finding new clients can be done by thinking outside the box and leveraging existing networks and connections.
Passion alone is not enough to sell a product or service; it's important to find a balance between passion and market demand. Passion is important, but you also need product-market fit.
Sell the outcome that clients want, even if it's not the main focus of your coaching.
Speak to clients in a way that they understand and convey the value of your unique approach.
Mentoring can help keep you on the right path and avoid wasting time on things that don't serve you.
Take action and learn from mistakes to kickstart a successful business.
Message me here.
Find out about Launch42 here
Takeaways
Packaging and advertising coaching services is crucial for business growth.
Commitment and accountability are essential for achieving success.
Prioritizing self-care is important for optimal performance.
The Launch 42 program offers support and guidance for coaches.
Ep. 145 - What to do when you feel like giving up & being a local fitness hoe ;)
Join AFM here
Some absolute goal from Hayley!
Left this call buzzing - enjoy, it will light a fire up your ass.
@AFmentors
Ep. 142 - Building your business in an authentic way (you don't need to sell out)
AFmentors.com
WhatsApp me here
This is a bonus Q&A for the 30for30 coaches as we didn't get through all the questions on the mastermind.
Apply to join AFM here.
ADHD - pros, cons & practical tools - MJ &ESG share their own experiences.
you don't need to have ADHD to benefit from this
AFmentors.com
How to figure out which of the many things you do is driving sign ups.
& then a system to focus on it more!
AFmentors.com
WhatsApp me here
Tickets to manchester
Lead gen that works without a huge following - 30for30
Message me here with questions or for tickets to manchester
A proven process to get you more leads and convert them into more clients.
Find out more and join the program here.
WhatsApp me here with any questions
Ep. 130 - Group coaching misconceptions & what we do to show up at our best
Also Emma got her ring stuck in her pants
AFmentors.com
Apply here if you want to have a successful coaching business that doesn't require cold DM's - afmentors.com
It didn't work if it's not sustainable!
Plus pep talk as usual on taking action.
AFmentors.com
Today you will learn
-How to see through BS claims online about building your business.
-Having more fun and how it turns into more success.
-why getting bored is a superpower
-& 4 things I do to help me concentrate because I get bored quickly.
AFmentors.com
focusing on the problem.
knowing your client's barriers
'no one cares moira'
Client FIRST approaches to marketing
& more
AFmentors.com
Apply to join AFM here
Ep. 123 - Q&A- taking on coaches, entrepreneurial mindsets & selling online coaching
Yesterday someone asked me what I thought of the notion that you will ‘burn through your followers’ if you sell them a low price program.
I strongly disagree.
Stop looking for more & start focusing on whats in front of you.
The chances are..
You don’t need more followers, you need more engagement.
You don’t need more time, you need to prioritise better.
You don’t need more leads, you need to nurture them better.
You don’t need more knowledge, you need to start taking action.
If you want our help to do that - click the link HERE - take some damn action - book in a call and let’s see if you’re a good fit for AFM.
Advice to your 18 year old self,
The psychology of your potential clients,
AFmentors.com
Apply to join : AFmentors.com
How do people launch 1-1 dates and group at the same time without confusion
Email lists Vs Social media (blog posts Vs podcast)
Best ways to launch an online plan? Pricing of online coaching group programmes? Does anyone have any good tips for check in sheets?
If you are just getting nothing what do you do?
Promotion of an 'evergreen' product, how to get people to buy when there isn't 'cut off' point i.e - an evergreen course.
If you are setting up group coaching do you have a specific topic for each week or what way do you do it
How to start convos in the dms?
What is a good structure for an initial onboarding call?
I have a big following but not great community - how can I create community?
how to get over feelings of wanting to hide/judging self.
how long did it take people to get their first clients, and what have the stages been in their businesses in terms of client numbers?
Apply to join here
Ep. 112 - realigning with your business values, the opportunity cost of time & how to sell effectively
AFmentors.com
Ep. 110 - Building your capacity, the reason behind the accelerator & the power of community for growth
Join the accelerator here
AFM accelerator
Do you have lots of ideas but little action?
Do you struggle with overwhelm and procratination? 😬
The solution to both is ACTION but not just any action - the right aciton.
We will show you where to focus your efforts to build your dream business.
Not only that but we will set you tangible targets and hold you accountable to hitting them. 🎳
You will be pushed and supported here in equal measure.
Our goal is to get the best out of you!(and we are damn good at doing it!🥰)
AFM accelerator
Ep. 106 - Giving up good for great, Niche, Passion & more with Jules!
Book in a call to apply for mentoring here
I have Jules & James on for Ep. 104 - Mentors roundtable
- Being spammy,
PMS & business,
Staying local to build your business
Apply to AFM here
I asked Jordan (my entrepreneurial friend) what 3 tips he would give someone starting a business.
Find out what they are here!
Apply for mentoring here
What makes you different?
How to stand out in the fitness industry
Apply for mentoring here.
How to give effectively
Buy the coach not the coaching
& big business, small following
AFmentors.com
Link to mentoring
how to sell without selling out (part 1)
-
why posting for the algorithm doesnt always work
-
building a coaching business not a social media following
& why use podcasts
Enjoy!
Should you increase your prices?
Sometimes maybe yes, sometimes maybe no.
Listen to find out
Apply to AFM here
Q&A with Jules
Ft. the best reframe ever,
Niche examples,
Saying no more,
The reality of running a business,
Emma's diala routine
&more!
Apply to join AFM here
Today's episode is all about impact over income (& thus more income)
& why sales calls might be stopping clients enquire plus what to do about it.
Enjoy
Apply to join AFM
Massive thank to Lucy (Lucy_teamfit) for her time and brain!
We discuss building your business based on your values and how you like to coach.
Why we decided not to go with group coaching for Lucy
Taking on your first coach & the considerations required
The hardest part about taking on a coach
If you can build your business from 1 platform
&much more!
Enjoy this one - lots of gold.
Apply for AFM here
How I am growing my coaching businesses despite it being summer, mortgage rate increases and the cost of living crisis.
Want to join AFM?
Apply here:
AFmentors.com
In this Episode Jules and I discuss the common struggles coaches have & the similarities between your own clients.
TAKE SOME ACTION
Afmentors.com
A slight rant (sorry- clearly boils my blood)
How to avoid getting conned by mentorships
Want to work with people who care about YOU?
Fill in the application here:
AFmentors.com
Why this podcast is so late
&
Why being part of AFM is a competitive advantage
AFmentors.com
Radiographer to over 100 online clients & THRIVING with Tara.
So much GOLD from Tara!
Apply to join AFM here
A pep talk for when clients leave
Ready to get serious about building your business?
Head to AFmentors.com
Hayley and I talk through an awesome set of questions that will help you write your website copy and more general talk about your coaching service.
Here are the quesitons:
• How is this different from anything else I’ve seen?
• What’s in it for me?
• How do I know this is real? • What’s holding me back?
• Who or what is to blame? • Why now? • Why should I trust you? • How does it work?
• How can I get started?
AFmentors.com
The power of focus & the reframe of constraints:
'You can do anything but you can't do everyhting'
How focus is a superpower
If you want to get focused and accelerate your business growth head over to AFmentors.com fill in the applicaiton and if I think I can help you let’s book in a call.
@AFmentors
This episode will help you go for it and take more risks.
-
How shit things can give you a push and turn into positives
-
Dropping out pharmacy and teaching & ignoring sunk costs
-
Dealing with what others say and perceived failures
-
How to embrace failure and take more risks - how to see it as part of the process.
enjoy!!!
Thank you to Hazel for coming on.
AFmentors.com
The importance of product market fit,
How to be clear your different,
How to scale without group coaching
& what makes AFM different
Apply here
@AFmentors
This one will make you think and reflect!
Awesome episode with Stu on opportunity cost, a rich life and 7 big quesitons.
@AFmentors
AFmentors.com
How I got over 700 DMs from 1 post.
(the post got less likes than this)
if you’re a good coach - I want to help you help more people.
head to:
Afmentors.com
Some absolute GOLD from Jules - sorry about a few audio glitches - too good not to share.
If you're ready to take your business to the next level and help more people
Book in a call here to see if you're a good fit for AFM
Hayley joins me to go over the 3 most common things that came up with coaches this week...
We discuss:
Managing to relax on holiday,
Group coaching set ups
On boarding flows
Website/ sunk costs
Making time, utilising google calendar and energy management
Hacks to be consistent on social media.
Enjoy!
apply to join AFM below
AFmentors.com
Special book club episode where we discuss this is Marketing by Seth Godin.
SO many good discussion points here to apply to coaching businesses
Find out more about AFM here
Taking action. - it’s never the right time.
Knowing your funnel
Increasing prices.
Ready to take your business seriously, help more people & make more money?
Click here
Who AFM is for, Who it's not for
& how the mentorship works
For more info or to book a call head to:
AFmentors.com
YOU DON’T NEED TO DO SALES CALLS.
This seems to be the industry norm now.
The aim is always to get people on a call.
The problem with this is that the vast majority of people are a) busy and b) don’t like calls.
You’re putting a huge barrier to signing up.
I’ve never done a sales call for a coaching program.
Listen to this episode to find out how.
Want to learn how we sell without calls?
Head to:
AFmentors.com
In this episode I discuss why podcasts work,
Reciprocity
& the balance between knowledge & application
Ready to build your business?
Click below
AFmentors.com
Tom Wright comes back on the podcast to talk about creating a product that people want.
How to build a brand
& many other tangents.
This episode is full of nuggets!
Make sure you follow Tom here: @TomWrightNow
And if you are interested in joining AFM click here
Social media do’s & don’ts
How to make niche focused content
Which metrics to look at
Do hashtags work?
Does it matter what time of day I post?
How to pick up your first clients
The balance between working ON your business and social media/ marketing
& much more!
This was GOLDDDDD!
AFmentors.com
ALMOST EVERY SINGLE CHECK IN I do on AFM mentions - time management and as I’ve said the realisation that this is actually self management is a biggie.
Self management is effectively:
What you do, when you do it and how to fit this around your priorities, energy levels and how you show up in all areas of life.
If you think you could be helping more people but you hold yourself back head to AFM
@AFMentors
In this episode topics include:
Online Vs in person,
Dealing with neggy clients
& quality Vs quantity of social media posting
Apply to join AFM here
You don't need a big following to build a big business.
Hear me out on this episode and let me convince you.
Apply for AFM here.
**2 topics today:
1) taking time off.
2) charging more than you used to.
Join AFM here**
The 3 layers of focus and how to reduce overwhelm by creating clarity and identifying where to focus your efforts.
If you think you could be helping more people but you don’t know how to grow your business
Head to AFMentors.com & book a call to see if we are a good fit
KB & ESG sit down for our weekly chat.
We discuss:
Why you should book a trip with your mum/ insert loved one, the distinction between a cost and a investment and how to make sure you don’t procrastinate on the most important things.
AFmentors.com
Kimberely misses her holiday and Emma has an exciting MRI experience.
We also talk business:
Regret,
Butterfly effect,
Limiting beliefs,
The type of clients you will get from ads,
How to apply dating principles to getting clients (stop chasing, no one likes desperate),
How to deal with clients leaving.
Do you think you could you be helping more people with the knowledge and skillset you have but you hold yourself back?
Book a call here
@AFmentors
AFmentors.com
Char & Danni come on to discuss all things relationship with food, body image and making sure you are supporting your clients mental as well as physical health.
We discuss topics including:
The cost of integrity
How to help your clients navigate dieting
How to coach clients outside of just fat loss goals
Living in line with your values
Transformation photos
How to avoid going too far - in fat loss and in business.
This is a must listen and they are doing incredible things over at The Flourishing Society
You can find them on instagram here:
@theflourishing.society / @charlypfit / @dannibosworth
This is GOLD from Tom.
Some direct applications to your life and business that will immediately bring you more success.
A must listen!
Find Tom here
Join AFM here
The theory of why you should WANT to pay more.
We talk about the value of investing in a service and how to get the best results.
Plus, Emma has new trainers and Kimberley's credit card has been scammed!
Hope you enjoy!
AFmentors.com
Sometimes how you show up is why your business isn't growing.
Try this simple tip to show up at your best.
Want to talk tome about mentoring?
Click here and book a call
Everything you wanted to know about your accounts as a personal trainer or online coach.
We got my account on Greg to talk through all your questions about accounts.
Plus some extras on VAT, who's liable and general money management.
Hope you enjoy!
AFmentors.com
The importance of building a brand.
What a brand is and isn't (your brand is your reputation)
Questioning authenticity
& Why brand marketing is so important
Do you think you could be helping more people if you took your business more seriously?
If so,
Click here
**‘Do you think you could you be helping more people with the knowledge and skillset you have but you hold yourself back?’
If so you need to listen to this.
And then book a call here**
I have the pleasure of Jules Joining me in this episode.
She works with me 1-1 on AFM.
We discuss:
Staring PT later in life (over 30),
how to create communities,
investing in your business
& changing your mindset from a PT to business owner.
Book a call to talk to me a bout mentoring here:
AFmentors.com
Welcome to the Friday finance club!
Where we talk all things money, finance and wealth.
The aim of FCC is to make sure you are in the best financial position to live the life you want.
We aren’t experts but we find this stuff fascinating and have made enough of our own mistakes that hopefully others can learn from.
As we learn more from guests and research you can learn through us & with us too.
AFmentors.com
James is back!
He shares some awesome ideas on how to pick up in person clients,
How to utilise your time in December
& how to maximise your return on investment to grow your business
@AFmentors
AFmentors.com
Ever thought of opening your own gym?
Then you'll want to listen to this.
Hayley has created an incredible and unique gym experience and community along side 2 thriving online businesses (what a G!)
We also discuss investing in yourself and believing in yourself even when others question your vision.
Lot's of lessons from Hayley!
Thinking about signing up to mentoring?
Learn more here
If you're settling in life this one is for you!
A tonne on relationships & playing it safe.
Book Recs:
The happiness Adventage
Lost connections
Diet with Zero
Hope you enjoy!
Sign up to mentoring here
Here are 10 things I learnt from Grace Beverly's talk at a recent Meta conference.
I hope you enjoy!
If you are ready to take your business to the next level apply to join AFM here
@AFmentors
I have the honour of having Char on this episode of the podcast ( check her our on IG here)
Char is a coach on AFM and has a tonne of knowledge and experience to share - one thing I am a big advocate of is learning from each other and that is exactly what we do on AFM. You'll learn as much from the group as you do from me.
We discuss a tonne of things including:
Having enough and how underrated the middle ground is when it comes to business - do you always need to strive for more money?
How being money focused can backfire
Setting your own markers of success
Growth and change
Not selling out and instead playing the long game,
Body image as a personal trainer and competitor
& don't miss the 3 top tips at the end!
I hope you enjoy!
@AFmentors
AFmentors.com
Today's episode includes some morning coffee thoughts about how the story you tell yourself can either empower you or hold you back.
- choose wisely
Also some Gold from Jodie Cook about worrying less about what other's think & getting out of your own way.
Plus Q&As on:
Time management and prioritising
Progress photos
& DM conversations
I hope you enjoy.
Learn more about mentoring here
AFmentors.com
WhatsApp me 'AFM' for a chat here
James is back to discuss the answer to the question:
'Why are you more expensive'?
This leads us into confidence, undervaluing yourself, the importance of investing in yourself, imperfect action, how to think about pricing & much more
Ready to improve your business?
Join AFM here
Q&A episode including:
- sales calls,
teaching others,
building your podcast
& group coaching
& much more!
Ready to build a business you love?
AFmentors.com
This week I am joined by one of the coaches I have learnt the most from - Andy Hamilton.
22 years experience as a personal trainer!
There are some gems in here.
Find and connect with Andy here:
@Andy_ESGfitness
Chat to me here @AFmentors
Or book a call here
In this episode I have the PHENOMENAL Sophia (find her here) on to talk all things finances.
Many of the things we were never taught but really need to know.
Too many personal trainers leave the industry because they don't get these things right.
You'll notice financial advice is a lot like nutrition advice in that the basics/fundamentals matter most.
Make sure you're not burying your head in the sand and ignoring this stuff
@AFmentors
Book a call with me here
Part 1 of why people are not buying from you.
Want some help to grow your business?
Book a chat with me here
@AFmentors
AFmentors
This episode is based on the things I would do differently if I were to start again.
Plus tips on going live
AFmentors.com
Book a call
@AFmentors
Okay so this one was hard to name as we spoke about many things including:
- Charity
-Free coaching
-Pricing
-
Investing
-
Career progression
-
Automations
-
Success
-
Compromises Vs Sacrifices
Shout out to Dan for his time and brain
Check him out here
More info on AFmentors here and here
This week's episode is some tips for in person PTs.
This is also especially useful if you are moving away from face to face PT - make sure you make the most out of that captive audience before you move online!
AFmentors.com
Some thoughts and considerations about increasing prices and why general advice is pretty short sighted.
How to think critically and question narratives,
Avoiding survivorship bias
The Anchoring effect
& Q&A topics including self compassion, comparison & building on facebook
@AFmentors
AFmentors.com
The world's worst boss (It is you!)
How to deal with clients leaving
Embracing change
& free trials
AFmentors.com
Q&A from the AFM group
Procrastination
Free trials
Managing larger numbers in a group
Anonymous DM options
Book a call with me to talk about your business below
AFmentors.com
A few recommended listens from me
A reminder that you love what to do and not to lose that to the negative connotations we associate with work.
Website advice
Coaching review tips and how to organise calls
& much more
Enjoy!
find out more about mentoring below
AFmentors.com
Tips to avoid undercharging & see your worth,
Finances, tax & coaching
Increasing your prices
Client management and following up leads
@AFmentors
AFmentors.com
Book a call
This week's Q&A covers:
Contracts,
history-illusion,
lead gen,
free content
How to manage stressful weeks when anxiety is high,
To sign up head to:
AFmentors.com
This episode covers:
What acting in line with your values actually means,
How to get people to check in,
How to keep group coaching individual,
Showing up when you don't feel like it
@AFmentors
AFmentors.com
AFM coaches Q&A:
-
Building a business takes a lot of time
-
Social media conversations
-
Creating lead gens that your audience wants
-
Start podcasting and stick with it
-
Client retention tips and minimum commitments
-
Business Apps (Zapier & WhatsApp)
-
Charging VAT to clients
@AFmentors
AFmentors.com
Great coaches don’t want to learn about business- they just want to coach.
Shit coaches don’t really care about coaching & have far more time/energy to market/build business.
This means the shit coaches do well, this has to change
AFmentors.com
AFM coaches Q&A:
-
Sales calls
-
Recession proofing business
-Small group PT
-
Pricing
-
How to manage holidays
-Applications to coaching - how many Qs and what to ask?
- Crediting other's work
@AFmentors
AFmentors.com
This episode delves into the pros and cons of doing launches for your coaching services.
@AFmentors
AFmentors.com
This is a Q&A episode from the AFmentors group.
Plus a bit of a chat about why HOW you show up matter with some proof to back it up.
PS be your own flavour of crisp.
AFmentors.com
Are you worried about how this may impact your business?
You should be.
It's time to take action.
Be PROACTIVE.
@AFmentors
AFmentors.com
Q&A from the trial group:
How do you create a clear distinction between what you discuss for free with people in consultations and social media posts, and what you charge for.
How do you start online training with a small following?
What am I doing wrong?
How often should I be posting content on my feed?
AFmentors.com
@AFmentors
One of the most underrated aspects of marketing - HOW YOU SHOW UP!!
You can say and do all the right things but what matters most is how you show up.
@AFmentors
AFmentors.com
**2 of the most common struggles we spoke about in the AFM group this week.
This episode discusses how to deal with both
@AFmentors**AFmentors.com
This episode is all about being creative. Doing something differently and not following the crowd.
This is essential if you want to stand out and build your business
@AFmentors
AFmentors.com
This episode is all about outsourcing too quickly,
the importance of knowing how your business works
And common mistakes coaches make when trying to grow
@AFmentors
AFmentors.com
**One of the biggest limiting beliefs for online coaches is that you need a big following to grow your business.
you don’t. let me convince you.
@AFmentors**AFmentors.com
Learn from my 3 biggest mistakes in business
& assess what yours are and learn from your own
@AFmentors
AFmentors.com
One of our most frequent debates... Transformation photos:
Should you use them?
Do they cause harm?
The nuances of marketing as a coach.
AFmentors.com
In this episode I discuss whether you should worry about retention or not
& if you can give too much away for free.
find our more about mentoring here:
AFmentors.com
**Consider this before you do referral schemes:
Incentives can backfire:
Behavioural economics & psychology isn’t straight forward.
By offering an incentive you are taking away someone’s opportunity to give. And people love giving.
I also cover how to do referrals well!
@AFmentors**AFmentors.com
Pricing is about more than business, it's about values, it's about who you want to help and it's about why you do what you do.
@AFmentors
AFmentors.com
Catch up with Kimberely including:
Working ON vs IN your business
Social media reviews
Being inspired by Vs being over influenced by
The perfect week
@AFmentors
AFmentors.com
January expectations, but February is great too! Offering non-stop value.
Key attributes of successful coaches:
Specificity of having clear goals and being able to articulate them (to yourself, to peers, to your clients)
Building relationships; being likeable, friendly, approachable, putting the effort into making connections and building relationships overtime
Knowing how important CPD and self development is, maturity to admit mistakes and allowing your beliefs/thoughts to change
Don't be a martyr, it isn't a sign of weakness to ask for help
Be approachable, knowing how you come across on online, showing up on social media AND giving value
Know your end goal; coach vs influencer
Having a growth mindset, being inquisitive and breaking glass ceilings
Having passion and letting it develop
Vision and the ability to play the long game, discipline to do hard things, staying the course
If you want to have a chat with me about joining shoot me a message @AFmentors
AFmentors.com
This episode is all about why I built AFM and what you get from signing up.
If you want to have a chat with me about joining shoot me a message @AFmentors
Or you can join us here:
AFmentors.com
- A happy healthy business owner creates a thriving business
- Valuing your own business, investing in yourself, showing up
- Asking yourself why 3 times, your why can be a reason / a behaviour / group of people
- You don't need thousands of followers to make a successful business, testimonials, referrals can start a snowball effect
- Finding the WHO, showing up, collaborate, word of mouth, to get buy-in
- Engagement is so much more important than your following, small followings can mean you can provide your time and a personal touch
- Copywriting is a difficult skill, keep practicing and trying different styles, short and sharp posts are generally well received
- Top tip... track your time for two weeks on Toggl to get the business data, be honest and call yourself out on half watching TV/half mess around on Canva?
- How are you measuring productivity? Taking a break is productive, you'll come back stronger
- Sticking to a structure, knowing your limits, the value and quality in your outsourcing
- Having confidence and conviction in your messaging with sales and client management
@AFmentors
AFmentors.com
Show notes:
- Concept of niche is good, and finding the right for your product and services, but when taken to the extreme it can get lost in translation
- Niche analogy; need a calorie deifict so diet on lowest number of calories, get it wrong in execution can blow opportunity to talk to everyone and deliver value to most people possible
- Attract your ideal client with with your language and behaviour
- Does your content talk to one of the personas, having consistency is paramount across your whole business
- Focus on the why for a more powerful message around your beliefs
- People buy a connection, not what you do, but why you do it
- Creating an engaging client experience and user journey, and keep customers focused on the vision and mission
- Showcasing your brand as you want people to know you and build trust through tone of voice
- Knowing your values, and your content aligns, you will attract similar and you enjoy long term value
- Who will get the most value from your product - add a persona around this to be clear who they are, their language, their lifestyle, how to get in front of them
- Be clear what you do, customer personas, tone of voice guide - test, learn and iterate from here
- Try a few messages in front of your audience, what resonates?
- Know that you are adding value, its not about selling, its about reach and impact and having a positive impact
- Tech should support your value, know what you need and be really clear on what your customers need
Referenced: Ted Talk: Simon Sinek - How Great Leaders Inspire!
Find Sophia @ Authentic Status, Common Sense Marketing
AFmentors.com
One of the most common things people struggle with is organisation and productivity.
These are often closely linked.
& the less time you have, the more organised and focused you need to be.
Hopefully this episode helps you get more done in less time!
@AFmentors
AFmentors.com
**In this episode we talk about the similarities between coaching nutrition and coaching business.
The same principles apply and the same consistency and patience is required.
We question whether anything worth having can be achieved without consistent effort applied over time.
This is your key to success
@AFmentors**AFmentors.com
**How to debate for growth and learning experience
Social norms and influence and how to identify what YOU want.
The subjectivity of freedom
Tips on how to journal.
@AFmentors**AFmentors.com
Burn out.
What it is.
How it manifests.
How to avoid it.
Take homes:
More time does not = more value.
QUALITY over QUANTITY
How you show up is more important than the length of time you show up for.
AFmentors.com
@ESGfitness
@DrEmilofficial
This week we cover 2 questions from the email list:
1) Do you need to 'earn your stripes' in the gym before moving into online coaching?
2) How do you pick a business mentor?
AFmentors.com
@ESGfitness
@DrEmilofficial
**Emil & Emma explore some questions:
How many offers/products should you have?
Should you increase your prices?**
Afmentors.com
**Considerations when changing career.
When yo quit your job, how to transition, the mental barriers holding you back.
Practical considerations including your freedom number.
Survivorship bias.
Moving away from trading time for money as a personal trainer.
@AFmentors**AFmentors.com
Emma and Emil discuss questions from the emails.
This one covers:
What mentoring involves,
What (not) to outsource,
Whether you should change the name of your program.
@AFmentors
AFmentors.com