In this podcast episode, Shauna Hanna, Content Strategist at Texthelp and Tony Kelly, Digital Optimisation Manager at Texthelp emphasize the importance of making digital content accessible to all, not just from a technical perspective but also in terms of language and design.  

They discuss the significance of readability, use of language, and inclusive design in improving website accessibility. The episode provides an overview of readability guidelines and best practices for using inclusive language and design. Additionally, the speakers highlight the role of accessible content in SEO and how it can improve the performance and visibility of digital content in search. 

By listening to this podcast, you can gain a better understanding of how to improve the accessibility of your web materials, including emails and social media posts, while also learning about the importance of readability and plain language and how it impacts your SEO strategy.