When was the last time you saw the movie “Jerry Maguire”?
It was hilarious right?
As Jerry [played by Tom Cruise] struggled to get his career on track, we could feel his pain as he was pulled through the mud by his last pro football, on-again, off-again client, played by Cuba Gooding Jr.
Sure the “Show me the money” bit was funny, but I’m thinking about the “Help me, help you” bit.
Though it was funny then, it has a real meaning today. One we can use to our advantage.
Helping others during times of distress, or frustration…
…is what will show what kind of person and marketer you are.
It will help others get pulled towards you, your business, and your service or product.
So, while we can all laugh about Jerry wanting to help others, with the motivation more on saving his own skin, than the athlete’s, I hope you can see that the help we should be offering is supposed to be different.
As it should be.
As marketers, WE get to choose who WE want to help. I’m sure some OTHER marketers choose, like Jerry did, for selfish motives. To benefit financially.
For sure WE do need to succeed in business.
But…
That does not mean our motivation to help another person, or group of people should be ALL about the money.
I mean, if you still want to get up each day, and feel good about looking yourself in the mirror, there should be more to it.
Brian Tracy, famously said, Successful people, are always looking for opportunities to help others. Unsuccessful people are always asking, “What’s in it for me?”
So, don’t be unsuccessful.
Listen in for all the juicy details.
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