Do your firm's service websites convert... or stink? Chances are, they're at least a bit smelly - simply because that's the expected state of things in this industry of ours. But don't fret... you can make them much, much more effective quickly by using the principle and structure Flo discusses in this episode.

Oh... you might wan to reference this Bain website here as you listen to this (it's our case example for this episode).

Voices, production, etc., by Flo only (just this time). Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Pls. find the shownotes for this episode at unbillable-hrs.com.