Helping a firm grow some serious "strategic marketing fangs" isn't for the faint of heart. Ash and Flo discuss the phases you'll have to push through if you're to build a strategic marketing capability for your firm - and share tips for how to do it.

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota