Many consultancies get stuck in a "commodity positioning" because they're merely selling their capability - and not a pre-structured, pre-packaged offering. In this episode, Ash and Flo discuss a process you might use to spring your firm from this trap. Care to tune in? 

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota