How are companies today appeasing the ever-growing needs of consumers? As customers are increasingly wanting a greater depth of information before making purchasing decisions, manufacturers must find ways to increase transparency in their products and their processes. It’s no longer only about the item, but also where it came from, who made it, and how it got into your hands. Knowledge about the process, paired with the desire to customize and personalize each product, means that manufacturers need simple and flexible solutions to meet consumer needs.

In our final episode in this series, we talk about the technology which enables flexible manufacturing to exist. We’ll also discuss supply chain resiliency, something that’s particularly relevant today, where we’re seeing supply chain disruptions highlight its absolute criticality.

We’re back with Suzanne Kopcha who is responsible for industry strategy for consumer products, and Alastair Orchard, one of the first to define the company's digital enterprise portfolio.

Some Questions I Ask:

• What happens if companies sourcing from suppliers won't give them their data or their digital twin? (0:58)
• How can digital technology help when supply chains are disrupted? (7:17)
• How do traceability and insight help deliver the flexibility that companies need? (9:05)
• How has working in this industry changed your perception when purchasing consumer products? (14:36)

What You’ll Learn in This Episode:

• What having a “floating” factory floor in Hamburg has taught us (5:27)
• 3 ways live data can be linked to products (10:52)
• The purpose of the final digital twin, or the “bookend’ (13:56)

Connect with Suzanne Kopcha:

Linkedin

Thought Leadership

Women in Leadership Symposium

Connect with Alastair Orchard:

Linkedin

Youtube: Trusted Traceability

PLM Webinar

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