When it comes to driving product innovation, the consumer is king. Millennials today recognize a desired change in a product or brand, and in no time they’re using the power of social media, creating momentum to drive that change. This consumer behavior is changing the dynamics of the industry, making the need for flexibility increasingly important.

Meeting the demands of consumers by having the ability to customize products on a mass scale can catapult a business to the forefront of the consumer goods market. Advancing digital capability within manufacturing is truly a game-changer.

Our guests today are Suzanne Kopcha and Alastair Orchard. Suzanne is Vice President of Consumer Products & Retail Industry. Here at Siemens PLM, she analyzes industry trends and uses that data to explain how digitalization can turn challenges into opportunities. Alastair is the Vice President of Digital Enterprise at ‎Siemens PLM Software, and has been a driving force behind digitalization at Siemens since the beginning. He was one of the first people to define the company's Digital Enterprise Portfolio.

Questions I Ask:

• Can you explain what we mean when we talk about “Consumer Products”? (2:04)
• How did Anton S. Huber replace hardware with software as the basis for innovation? (5:52)
• Can you talk about the current crisis within the consumer products industry? (9:40)
• How is the consumer demand for sustainability affecting the industry? (11:41)

In This Episode, You Will Learn:

• Why digital capability is the new currency (4:22)
• The origin story of digitalization at Siemens (5:03)
• How Siemens shift to software has grown (8:20)
• The hottest current topic in discussions with customers (13:51)

Connect with Suzanne Kopcha:

Linkedin

Thought Leadership

Women in Leadership Symposium

Connect with Alastair Orchard:

Linkedin

Youtube: Trusted Traceability

PLM Webinar

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