Debra Vilchis, COO of Fishman PR joins Rebecca Monet and Tracy Kawa on this episode of The Franchise Woman podcast: Where Passion & Purpose Collide.

The theme of this show seems to be from Dueling to Directing.

Debra has two distinct parts of her which on the surface look like opposing or dueling forces. However, once we explore these parts we see they are synergistic in their purpose.

Listen in while Debra shares how her insatiable passion for change drives creativity and challenges the status quo. While on the other hand her love of tradition stabilizes the ship and adds some levity to what often can be a high stress and high stakes situation.

See how these dueling forces come together to serve a much greater purpose: that of directing consistent results for Fishman PR’s franchisor and franchisee clients.