Decisions in the marketing mix: how to organize your distribution?

Distribution channels in a service business:

• On-Site Consulting
• Virtual Delivery
• Workshops and Seminars
• Publications/Bookers/Referrals (speakers)

Distribution channels in a product business - key questions:

• Where do customers buy and who from?
• How do customers buy?
• Sell direct or use intermediaries (distribution channels?)
• Is technology changing traditional distribution methods?

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