Interview with Donna White (UK) - The Senior Head of Digital Marketing at The Prince's Trust - a UK based youth charity which empowers young people to secure a job or start a business.

Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program.

Included in this episode:

Section 1: Introduction

• The beginning of Donna's digital career and how this led her to working in the nonprofit sector
• Donna's biggest lessons learnt on applying fundraising best practice

Section 2: Fundraising at The Prince's Trust

• What's made an impact on The Prince's Trust's fundraising efforts
• Growing their individual giving portfolio
• Putting in place systems and processes to achieve fundraising goals
• Working agile and having the ability to test and learn

Section 3: Digital Fundraising

• The biggest challenges in the role of Senior Head of Digital Marketing
• Which digital channels have been successful
• What role digital plays in the overall fundraising strategy
• How to keep content simple when implement digital fundraising campaigns
• Outsourcing and managing the day-to-day digital activities
• Reflecting on a successful digital fundraising campaign that Donna was involved in

Section 4: Professional development and final advice

• Staying passionate about the work
• Advice Donna gives to other aspiring fundraising leaders
• Achieving next career goals
• Donna's final advice to inspire and fulfil fundraisers and nonprofits

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