Stephanie Oberg and Simon Homes are the life and work partners behind Sono: an independent luxury brand, established in 2004. Having worked at The Row and Lemaire, the couple decided to focus full-time on Sono during Covid. And it worked: things clicked. This is an account of what it takes to build a luxury company independently over more than twenty years, and reach creative freedom and commercial stability. In this episode, we talk about:
Longevity, limiting options, keeping investments low
Managing wholesale thoughtfully
Founder burnout
The two sides of social media
London studio and store
Welcome toAdvance Copy:
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre